Content by Ed Watkins, Contributing Editor

Ed Watkins, Contributing Editor

Ed has been covering the hotel industry for more than 40 years. He was editor-in-chief of Lodging Hospitality from 1980 to 2012. He then joined Hotel News Now as an Editor at Large, until his retirement at the end of 2014. Ed still contributes to several publications and is a member of the advisory boards for the hotels schools at Michigan State and Penn State.

Kalibri: Discounting Isn’t The Best Way to Drive Loyalty

by Ed Watkins, Contributing Editor |

While recent brand company campaigns to promote direct bookings through special loyalty club pricing has been mostly successful, it’s not the long-term solution for hoteliers looking to build repeat business. That’s a conclusion from research conducted by Kalibri Labs and discussed during a recent webinar.

Read More

Guest Knowledge is Key to More Direct Bookings

by Ed Watkins, Contributing Editor |

Seven trending hotel news stories that will have an impact on your hotel Revenue Strategy.

Read More

Communications Between Departments Is Crucial to Revenue Maximization

by Ed Watkins, Contributing Editor |

Seven trending hotel news stories that will have an impact on your hotel Revenue Strategy.

Read More

Position Your Personalization Strategy to Avoid Pushback

by Ed Watkins, Contributing Editor |

Seven trending hotel news stories that will have an impact on your hotel Revenue Strategy.

Read More

Q3 Results: New Cancellation Policies Lead to Flexible Pricing

by Ed Watkins, Contributing Editor |

Although pre-occupied with the effects on earnings by a wide swath of external events, public hotel company leaders still focused on distribution and revenue issues during recent calls with stock analysts to discuss third-quarter earnings reports.

Read More

Artificial Intelligence Is Key to Personalization

by Ed Watkins, Contributing Editor |

Seven trending hotel news stories that will have an impact on your hotel Revenue Strategy.

Read More