Content by Joanna DeChellis, Contributing Editor

Joanna DeChellis, Contributing Editor

Joanna joined Duetto in May 2015 as a Contributing Editor with more than a decade of writing, editing and graphic design experience for both print and online trade publications. She is passionate about driving content innovation through blogs, e-newsletter and social channels.

How Personalization Can Reduce Friction in the Booking Process

by Joanna DeChellis, Contributing Editor |

It’s easy to be dazzled by the customer-centric, technology revolution sweeping the hospitality industry. Artificial intelligence, machine learning and predictive analytics all possess a multitude of really cool capabilities.

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How to Leverage the Impact of ‘The Billboard Effect’

by Joanna DeChellis, Contributing Editor |

On the dating site Tinder, you have mere seconds to catch someone’s attention. Appearance matters most, so users strive to show off their very best photo. Swipe right for yes; swipe left for no. It’s as simple as that.

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