Content by Marco Benvenuti, Chief Marketing and Strategy Officer and Co-Founder

Marco Benvenuti, Chief Marketing and Strategy Officer and Co-Founder

As co-founder and chief marketing and strategy officer for Duetto, Marco guides product vision, direction and implementation. Prior to Duetto, he was Executive Director at Wynn and Encore resorts in Las Vegas, where he founded and managed the Enterprise Strategy Group. Marco was also recently named the Entrepreneur in Residence at Cornell University’s School of Hospitality Administration, and can be seen speaking or lecturing at industry events and hotel schools worldwide.

Revenue Strategy Report: The Hotel Industry’s Big Bet on Personalized Loyalty

by Marco Benvenuti, Chief Marketing and Strategy Officer and Co-Founder |

Each time I visit our San Francisco office, not only do I have a favorite hotel that I stay in, but I have a specific junior suite at that hotel that is perfect for me. I’ve stayed in this same room more than a hundred times.

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Revenue Strategy Report: The Real Potential for Artificial Intelligence in Hospitality

by Marco Benvenuti, Chief Marketing and Strategy Officer and Co-Founder |

Anybody who’s been to my house or Duetto’s offices would know I’m a huge “Star Wars” fan, but lately, the conversations I hear about artificial intelligence and how it might disrupt hotels and casinos remind me more of “Blade Runner.” Do we need to act like Harrison Ford hunting replicants and disable AI before it creates some dystopian future? No, I don’t think so.

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Stop calling it “Unconstrained Demand!”

by Marco Benvenuti, Chief Marketing and Strategy Officer and Co-Founder |

While going through old books the other day, I came across a textbook from my Ancient Greek class in high school. Thumbing through the book, an interesting word jumped out at me: “tautology,” which comes from the Greek “tauto” (the same) and “logos” (word or idea). A tautology is a figure of speech to describe an unnecessary repetition of meaning, basically using more than one word to say the same thing.

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G2E: Take A Hard Look at Your Casino Org Chart

by Marco Benvenuti, Chief Marketing and Strategy Officer and Co-Founder |

This week, many of the casino industry’s best and brightest will be at the Las Vegas Sands for the 2017 Global Gaming Expo. For those interested in tightening their operations and driving innovative strategies to increase profitability, the educational sessions are where you’ll want to be.

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Trick or Treat! Duetto’s Fall ’17 Release has Treats on Treats!

by Marco Benvenuti, Chief Marketing and Strategy Officer and Co-Founder |

It’s that time of year again to treat yourself with Duetto’s Fall ’17 release. We have some exciting new products up our sleeve coming in early 2018, but in the meantime we are focusing on developing great new features in the Duetto Data Platform, GameChanger, ScoreBoard and our Analytics Platform.         

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