Content by Sarah McCay Tams, Director of Content, EMEA

Sarah McCay Tams, Director of Content, EMEA

Sarah joined Duetto in 2015 as a contributing editor covering Europe, Middle East & Africa (EMEA). In 2017, she was promoted to Director of Content, EMEA. An experienced B2B travel industry journalist, Sarah spent 14 years working in the Middle East, most notably as senior editor – hospitality for ITP Publishing Group in Dubai, where she headed up the editorial teams on Hotelier Middle East, Caterer Middle East and Arabian Travel News. Sarah is now based back in the UK.

Innovator’s Spotlight: Managing Revenue in Exceptional Circumstances

by Sarah McCay Tams, Director of Content, EMEA |

On 28 August 2017, the Nira Caledonia hotel in Edinburgh suffered a fire and lost 50% of its inventory, as well as its bar and restaurant. The 28-room Georgian property closed for 48 hours in order to implement its crisis plan.

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Making Intelligent Reporting Accessible for Hotels

by Sarah McCay Tams, Director of Content, EMEA |

Hoteliers and industry experts came together at the recent DuettoX user conference to discuss the challenges faced by hotels and casinos when it came to gathering and reporting on data, and how business intelligence (BI) tools can help.

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Innovator’s Spotlight: NH Hotel Group’s Change Management Plans Revolve Around Revenue Strategy

by Sarah McCay Tams, Director of Content, EMEA |

Talking at the recent Opportunity 2018 revenue management conference, Fernando Vives, Chief Commercial Officer of NH Hotel Group, gave a candid presentation on where NH had been and how far it had come. On the brink of bankruptcy in 2012, the company embarked upon a change management plan that continues to get enviable results.

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A Focus on Affordable Stay and Experiences in Dubai

by Sarah McCay Tams, Director of Content, EMEA |

Launched in 2008, Citymax is heralded as breaking the mould when it decided to specifically target the midscale hotel market in the UAE.

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