Get real about your forecast error

by Marco Benvenuti, Chief Marketing and Strategy Officer and Co-Founder |
Too many people in the hotel industry who purport to be revenue management experts don’t understand what forecasting error is or how to accurately calculate it. Or if they do, they’re ignoring it. That’s the only conclusion I can come to when I read about people expecting or getting an unconstrained demand forecast on average 98% right six months out. That’s practically impossible. Read More

Hotel Revenue Management Isn’t a Zero Sum Game

by Patrick Bosworth, co-founder and CEO |
A recent story in Tnooz made me think about a question I frequently get while talking to clients and customers about Duetto Edge: “What if my competitor is also using Duetto Edge, or if everyone is using a sophisticated revenue management tool like that?” Read More

Time to Lower the BAR for Good

by Marco Benvenuti, Chief Marketing and Strategy Officer and Co-Founder |

The primary reason so many hotels and chains continue to revenue manage using a fixed-tier best-available-rate (BAR) pricing approach is its simplicity. It’s easy for hotels to implement and then manage. But that simplicity is also the exact reason it’s not the best choice.

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