Kalibri: Discounting Isn’t The Best Way to Drive Loyalty

by Ed Watkins, Contributing Editor |

While recent brand company campaigns to promote direct bookings through special loyalty club pricing has been mostly successful, it’s not the long-term solution for hoteliers looking to build repeat business. That’s a conclusion from research conducted by Kalibri Labs and discussed during a recent webinar.

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How Would Your Hotel Host the Royal Wedding?

by Jason Q. Freed, Managing Editor |

If you think it’s hard enough to price your hotel’s group business to balance the occupancy expected from a room block with an average daily rate that helps profitability, just imagine trying to optimize a group rate for the Queen of England.

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Guest Knowledge is Key to More Direct Bookings

by Ed Watkins, Contributing Editor |

Seven trending hotel news stories that will have an impact on your hotel Revenue Strategy.

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Hotels Need Tailored Messaging To Reach Guests

by Sarah McCay Tams, Contributing Editor, EMEA |

Hotels could boost performance simply by using text from online customer review sites such as TripAdvisor, new research from King’s Business School has found. By reviewing the language used in reviews and consumer-generated content, hotels can find a wealth of information to help identify and then target their consumers.

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