Frasers Hospitality Partners with Duetto to Bring Revenue Strategy to Serviced Residences
Singapore, 25 April, 2018 — Frasers Hospitality, which operates nearly 150 serviced-residence and luxury boutique hotels across Asia, Australia, Europe and the Middle East, has partnered with Duetto to adopt its Revenue Strategy approach and cloud-based technology.
Frasers is implementing Duetto’s Open Pricing application, GameChanger, across its global portfolio, and the two companies are working together to innovate new features and strategies for room rates in the extended-stay segment of hospitality.
“Serviced residences are one of the most exciting — yet underserved — verticals in the hotel industry today, and Frasers is leading the way in developing not only this segment, but also new strategies for it,” said Patrick Bosworth, Co-Founder and CEO of San Francisco-based Duetto, hospitality’s only Revenue Strategy Platform. “The brand is a natural fit as a design partner for further extended-stay capabilities within our flagship GameChanger app. We’re looking forward to continuing this partnership for a long time.”
Frasers’ diverse portfolio includes three serviced-residence offerings, two lifestyle hotel brands and two upscale-boutique concepts. The company was drawn to GameChanger for its ability to yield rates and manage digital distribution for traditional short stays and contracted extended stays, for many types of customer segments, said Joanne Ang, Senior Vice President and Head of Global Marketing and Sales for Frasers Hospitality.
“Having expanded from two properties to more than 150 properties over 80 cities, we now not only have a global footprint but also serve segments as diverse as luxury serviced residences and boutique lifestyle hotels,” Ang said. “This requires us to have a Revenue Strategy solution that is capable of handling increasing complexity as we continue to scale.
“Our enhanced capabilities will help us in pricing inventory, forecasting demand and improving distribution,” she continued. “This will enable us to make data-driven decisions to ensure we are achieving the best mix of business.”
Across all its brands, Frasers has approximately 23,600 rooms in more than 80 cities worldwide.
ABOUT FRASERS HOSPITALITY
Frasers Hospitality, a member of Frasers Property Group, celebrates 20 years of offering memorable experiences to guests through its Gold-Standard serviced, hotel residences and boutique lifestyle hotels across North Asia, Southeast Asia, Australia, Europe and the Middle East.
Growing from two properties in Singapore to more than 150 properties in over 80 cities, Frasers Hospitality is now one of the world’s largest and fastest-growing providers of serviced residences. Conceived with the lifestyle preferences of today’s discerning business and leisure travellers in mind, the global hospitality operator has three Gold-Standard serviced residences offerings – Fraser Suites, Fraser Place and Fraser Residence, a modern and eco-lifestyle brand, Modena by Fraser, and a design-led hotel residence brand, Capri by Fraser. In addition, it operates two brands of upscale boutique lifestyle hotels in the key cities of UK, Malmaison and Hotel du Vin.
With a remarkable list of accolades and awards as recognition of its success, Frasers Hospitality remains committed to anticipating and exceeding the evolving needs of executive travellers with continuous innovation and intuitive service, creating a second home for guests where staff feel like family and residents feel like community.
Frasers Hospitality marks its 20th anniversary this year with a host of activities across properties and online platforms to thank guests, employees and partners for their loyal support. Join the celebrations at www.frasershospitality20.com.
Duetto is hospitality’s only Revenue Strategy Platform. A powerful suite of cloud applications addresses the industry’s complexity in distribution and technology, providing solutions that increase booking conversion, guest loyalty and revenue.
The unique combination of hospitality experience and technology leadership drives Duetto to look for new and innovative solutions to the industry’s greatest challenges. Duetto delivers software-as-a-service to hotels and casinos that leverage dynamic data sources and actionable insights into pricing and demand across the enterprise, enabling a holistic and more profitable Revenue Strategy.
Duetto’s fully deployed hotel clients using GameChanger have recorded an average RevPAR Index lift of 6.5%. More than 2,500 hotel and casino properties in more than 60 countries have partnered to use Duetto’s applications, which include GameChanger for Open Pricing, ScoreBoard for intelligent reporting, PlayMaker for personalization, and BlockBuster for contracted-business optimization.
For more information, visit http://duettocloud.com.