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Hotels Target Chinese Luxury Travellers, Who Continue to Spend Big

by Vera Lye, Contributing Editor, APAC |

Seven trending hotel news stories that will impact your Revenue Strategy.

1. Habits and desires of China’s luxury traveller revealed

The luxury traveller from China is a highly sought-after customer the world over, and it is no wonder why. The latest report by Hurun Research Institute on the Chinese Luxury Traveller shows that 60% of them are willing to spend upwards of $440 per night for a hotel room. Their holiday activity preferences have evolved as well, with most seeking adventure and beach holidays.

Full story at Web in Travel.

2. Delta Hotels to enter Asia

Delta Hotels by Marriott announced an aggressive growth plan that aims to double the brand’s growth in the next two years, following the full-service hotel company’s acquisition by Marriott International in 2015. An additional 20 signed pipeline properties include new entries into Asia, starting with Shanghai later this year.

Full story at Hospitality Net. 

3. Digital distribution must be embraced: WIT Think Tank

Hoteliers must embrace digital distribution more readily and drive differentiation, concluded participants at the WIT Hospitality Think Tank held earlier this year. A report detailing the discussions focused on the four key opportunities in the future of hotel distribution: understanding the complexity of distribution; leveraging the true power of partnerships; getting owners on board with the new digital world; preparing talent for the new economy.

Full story at Web in Travel.

4. Asia’s pipeline continues on growth path

Asia’s pipeline report by STR for May 2017 shows a small increase in rooms under contract compared to the same period last year. Some 609,417 rooms in 2,760 hotel projects under contract are to be added. Four countries in the region reported more than 10,000 rooms In construction: China (153,243 rooms in 592 projects); Indonesia (22,793 rooms in 123 projects); India (20,750 rooms in 131 projects); Vietnam (10,273 rooms in 38 projects).

Full story at Hotel News Resource. 

5. Marriott has aggressive plans for Asia

Marriott International has announced that 2017 is a “progressive year in Asia Pacific,” with nearly 80 hotels targeted to open, bringing 19,000 new rooms to the region. Additionally, the company will debut two brands in Asia Pacific. Craig S. Smith, president and managing director for Marriott International Asia Pacific, said: “With our larger portfolio of individually distinctive brands across destinations, we now provide guests greater access to unprecedented choices and unparalleled benefits on their travels, whether for business or leisure.”

Full story at Hotel News Now.

6. Conrad expands to Osaka

Conrad Hotels & Resorts has opened its newest hotel in Osaka, Japan. Conrad Osaka is situated on the 33rd to 40th floors of the Nakanoshima Festival Complex, and located on the prime stretch between the Umeda and Namba districts. The hotel, which is the brand’s first in Western Japan, has 164 rooms and suites.

Full story at Hotel News Resource.

7. China Lodging Group blazes trail with three new hotel products

China Lodging Group has introduced three new hotel products to the midscale segment during the first quarter of this year, and continued improvements to its flagship brand, HanTing. China Lodging Group CEO Jenny Zhang said the three new midscale brands, CitiGo, Manxin and HanTing Plus, were launched within the past month. She said the addition of the three brands is expected to “accelerate our expansion in the midscale segment.”

Full story at Hotel News Now.

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Vera Lye, Contributing Editor, APAC

Vera Lye, Contributing Editor, APAC

Contributing Editor, APAC at Duetto
Vera has been a travel trade journalist in Asia/Pacific for two decades, working in most of the major trade publications. She is now based in Sydney where she juggles her writing with managing her young son’s development as an aspiring tennis professional.
Vera Lye, Contributing Editor, APAC

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Vera Lye, Contributing Editor, APAC

Vera has been a travel trade journalist in Asia/Pacific for two decades, working in most of the major trade publications. She is now based in Sydney where she juggles her writing with managing her young son’s development as an aspiring tennis professional.