Education is the key to revenue management success

by Ed Watkins, Contributing Editor |

Mehmet Erdem is both a student and teacher of hotel technology. As an associate professor at the University of Nevada, Las Vegas William F. Harrah College of Hotel Administration, he teaches future hospitality executives the art and science of hotel operations and information technology.

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The future of hotels could be shaped by guest data

by Jason Q. Freed, Managing Editor |

Data, data, data. It’s become the crux of everything we do. Forecasts are built on it. Prices are set based on it. Operational decisions are made by analyzing it.

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Revenue strategy has to be a property-wide mission

by Vincent Cusma, Senior Manager, Customer Success |

Who on property is responsible for the revenue management of a hotel? Traditionally, revenue management has been dedicated to an individual tucked away in a dimly lit back office digging into spreadsheets for hours on end. Those days are done. The discipline has moved beyond traditional rate management into a new era we like to call Revenue Strategy. Revenue Strategy is a mindset all employees at the hotel must share—and when they do, the hotel will be far more profitable.

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Amid parity changes, hoteliers amplify direct-booking strategies

by Jason Q. Freed, Managing Editor |

With the future of rate parity in question, hoteliers are getting the hint: It’s time to step up your marketing campaigns and pricing strategies to regain control of your customers.

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Don’t leave innovation to the intermediaries

by Patrick Bosworth, co-founder and CEO |

Someone’s going to disrupt your business and it better be you. Featured speaker and trendspotter Michael Tchong made that point at the Hotel Data Conference last week and he’s absolutely right. The hotel industry has to adapt and innovate. They can’t continue to let third-party distribution channels lead the way and be the ones giving consumers what they want.

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Revenue managers need to share data for overall hotel performance

by Ed Watkins, Contributing Editor |

Every hotel revenue manager sits on a mountain of critical data and intelligence. That data set includes a definitive snapshot of future business booked, stay patterns, channels used to capture business and much more. There’s even more information available to RMs not evident in data sets—everything from the general health of the market and the latest developments in the distribution landscape to the competitive climate.

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