How Your Own Data Resets the Hotel-OTA Relationship on Better Terms

by Mark Brandau, Director of Content |

If hotel distribution is the love-hate relationship that hoteliers described in a recent HEDNA survey, it’s time for friends and partners of the hotel industry to stage an intervention and break properties out of this codependent setup.

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The Disruption Continues: Airbnb Takes Aim at Hotels, OTAs

by Ed Watkins, Contributing Editor |

Seven trending stories on what revenue strategists need to know about the aggressive assault from Airbnb on the hotel industry. 

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Hotel Owners Understand the Need for More Digital Marketing

by Jason Q. Freed, Managing Editor |

The hotel marketing experts must’ve shouted loud enough, because now operators, owners and asset managers have seemingly all joined in touting the importance of hotel digital marketing and allocating the proper resources toward it.

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Iberia: Revenue Strategy for the World’s Most Visited Tourism Destination

by Michael McCartan, Managing Director, EMEA |

If Iberia were a country it would be the most visited tourism destination in the world. Combined, Spain and Portugal attract more than 100 million visitors each year, surpassing that of France, the world’s No. 1 tourism destination, which attracted 88.9 million overseas arrivals in 2017.

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