Hilton’s OTA outlook serves as reality check

by Jason Q. Freed, Managing Editor |

It’s easy to get caught up in all the drama surrounding third-party hotel distribution partners and the battle over guest acquisition. On the heels of their “Stop Clicking Around” direct-booking campaign, Hilton executives recently shed some light on just how important OTAs are to them. The comments provide good context around hotels’ dependency on third-party business and should serve as a reminder when mulling your own hotel’s distribution strategy.

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How much is guest loyalty worth to you?

by Jason Q. Freed, Managing Editor |

There is no doubt a renewed vigor around hotel loyalty and its ability to drive profitable direct business. Whether it’s a response to a rate parity shakeup around the globe or an acknowledgement of rising customer acquisition costs, hotel brands are making it clear they will give the best rates to their most loyal customers.

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Europe Cracking Down on OTA Dirty Tactics in Hotel Pricing

by Sarah McCay Tams, Contributing Editor, EMEA |

Online travel agencies have been effectively holding Europe’s hotel industry hostage for years, thanks to rate parity agreements that put a stranglehold on the free market. However, this could be about to change, after a House of Lords EU Internal Market Sub-Committee report Online Platforms and the Digital Single Market detailed claims that OTAs have been intimidating hotels into providing better rates, as well as posting misleading messages about vacancies and using ‘shell websites’ that pose as the hotel website to take bookings, often at a higher rate.

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Communication Critical to Revenue Strategy at Commune Hotels

by Jason Q. Freed, Managing Editor |

Five trending hotel news stories and Duetto’s Take on how they will impact your hotel Revenue Strategy.

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When should an OTA get your best rate?

by Jason Q. Freed, Managing Editor |

By now it’s clear that your hotel visibility on Expedia and Priceline — as well as a smattering of other distribution partners — will drive incremental demand to your property no matter how good you are at converting direct business.

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