Did Hilton and Marriott Really Score Wins Over the OTAs?

by Jason Q. Freed, Managing Editor |

Here’s a look back at last week’s top headlines and how they will impact your hotel revenue strategy.

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10 Hotel Revenue Resolutions for the New Year

by Ed Watkins, Contributing Editor |

As we get ready to close out 2015—a good to great year for many hotels and hotel companies—it’s time to make plans and resolutions for the New Year. While most forecasts call for continued strong performance by the hotel industry, things could change quickly. Therefore, it’s important to keep all contingencies in mind as you make revenue strategy and marketing plans for 2016.

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Predictive Analytics: An Essential Weapon in Battle Against OTAs

by Jason Q. Freed, Managing Editor |

It is largely assumed across the industry that recent brand consolidation—starting with Marriott-Starwood and followed closely by Accor-Fairmont—is partially a response to the new OTA duopoly and its rejuvenated pricing power.

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The Era of the Director of Revenue Strategy is Here

by Ed Watkins, Contributing Editor |

No longer do the titles Revenue Manager or the even-more arcane Yield Manager fit the important roles these professionals play in the success of an individual property, management company or ownership group. If they’re not doing it now, all hotels should create a Director of Revenue Strategy position.

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Use Data to Create Unique Experiences and Garner Loyalty

by Jason Q. Freed, Managing Editor |

Here’s a look back at last week’s top headlines and how they will impact your hotel revenue strategy.

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