Seven trending news stories that will have an impact on your hotel Revenue Strategy.
1. Passenger traffic surges in Asia and Middle Eastern airports
Airports in Asia Pacific and Middle East have seen robust growth of 8.1% and 3.3% respectively in October 2017 compared with the same period the previous year.
Top India airports saw double-digit growth on the back of strong domestic travels; China saw similar growth in domestic traffic but also in international travel. Middle Eastern airports showed mixed results with Dubai’s traffic growing but Doha’s suffering due to diplomatic issues with neighbouring countries.
Full story at Travel Daily News Asia.
2. Marriott delivered hard lesson
Marriott International was given a hard lesson on the impact of social media and online content when its website was censored and blocked by the Chinese government after it was found to have distributed a survey that listed Taiwan and Tibet as separate countries. The group also said one of its employees had “liked” a Twitter post suggesting that Marriott supported the characterisation of Taiwan and Tibet as their own countries.
Marrriott has since apologised.
Full story at TravelWeekly.More airport passenger traffic means more hotel guests, plus 6 trending #revenuestrategy stories Click To Tweet
3. Ctrip maps out aggressive plans beyond first-tier cities
Ctrip, with 300 million users in its database, is looking beyond first-tier cities to carry out its ambitious growth plans, tagging lower-tier cities to be the key drivers of growth for the coming decade.
Ctrip continues to invest more than 15% of its revenue in the “ABCs of technology” – AI, big data and cloud computing.
Full story at TTG Asia.
4. Chatbots empower travel agents to get personal and transact
Amadeus is testing out chatbots in Thailand amongst its travel agency community to get personal with customers. Its AI-powered bot, @flightbot, allows agents to interact with customers via the LINE messaging platform 24/7.
The bot, developed in partnership with India-based GoHero.ai, is also able to process transactions. It will be tested in Thailand before a region-wide roll out in Asia Pacific.
Full story at Travolution.
5. 3 areas technology will impact in 2018
Three areas that technology will likely impact the most this year are customer experience, data and search, according to Phocuswright’s research team.
Customer experience encompasses everything from customer service to tech-led initiatives that are being pushed by cruise lines (payment devices), hotels (robots) and airports (way-finding) as reasons for why customers should use them. Travel assistance is likely where most of the AI-led technology will be seen, in services such as fare forecasting or disruption management, as well as loyalty schemes and customer support.
Consumer engagement is changing rapidly, as brands start developing apps and services that have voice interaction at their heart. Voice search is, therefore, the third area forecasted to mature within travel this year.
Full story at PhocusWire.
6. Travel bragging, online dating get on travellers’ agenda
The average traveller spends 62 minutes a day on social media on holiday, with Facebook (70%) and Instagram (49%) being the social channels of choice for travel bragging to friends at home, revealed Hotels.com’s recent Mobile Travel Tracker study.
Some 19% of travellers said they would rather travel with their smartphones than partners. And 15% of men said they use dating apps out of town.
Full story at TTG Asia.
7. Asia Pacific has second largest hotel pipeline
Asia Pacific has the second largest hotel pipeline in the world with 4,233 hotels. Only North America has more hotels coming online with 5,239 hotels. In terms of guestrooms, Asia Pacific tops the world’s list with 903,415 guestrooms – the U.S. is expecting another 639,712 guestrooms, according to Lodging Econometrics’ Global Construction Pipeline Trend Report.
The U.S. accounts for 40% of the hotels in the global pipeline while China accounts for 20%. This means that 60% of the global pipeline is concentrated in just two countries, leading to a potential for oversaturation.
Full story at Hotel Management.
Stay up on hotel Revenue Strategy news and discuss industry tech trends in the Hotel Revenue Strategy Leaders Group on LinkedIn.
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Latest posts by Vera Lye, Contributing Editor, APAC (see all)
- STR: Australia-New Zealand Hotel Demand Growth Will Continue - February 21, 2018
- Passenger traffic surges at airports in Asia, Middle East - January 23, 2018
- Striving for Revenue Strategy Gold in Japan - January 3, 2018
Tags: 1:1 marketing, AI, Amadeus, artificial intelligence, big data, boost bookings, chatbots, cloud computing, Ctrip, Dubai, Duetto, flightbot, hotel distribution, hotel pricing, Hotel Revenue Management, hotel revenue strategy, hotel sales and marketing, hotel technology, hotel yielding, Marriott, passenger traffic, Personalization, Phocuswire, Phocuswright, RMS, voice search