Personalize the Booking Path and Increase Conversion

Test different booking experiences and determine the right merchandising content that converts with Duetto’s personalization application, PlayMaker.

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Offer Guests Exactly What They Want

Unlock True Personalization

Use known or unknown guests’ purchase history and customer data to make instant, intuitive decisions in the booking path. Serve up the most relevant room types, packages, offers and upsells, and then test every offer to increase conversion and make better decisions.

Call the Right Plays

Room Type Sort Order

PlayMaker enables you to customize the room type sort order so options are most relevant to each consumer. For instance, known guests who regularly book suites could see that option first. If new customers fit a business traveler profile — booking a week before arrival, for one night midweek — they can be served a king room or executive upgrades.

Packages

Customers expect their usual purchases and preferences to trigger some kind of recognition and to inform what hotels offer them when they are booking a room. Deliver the right packages for golfers, spa guests or foodies at the right prices to maximize incremental revenue, and use the app to test which amenities drive greater conversion.

Promotional Offers

Tailor promotional offers based on guests’ potential value and spending, using the hotel’s CRM data and information incorporated from third-party analytics platforms.

Upsells

Drive incremental revenue with confidence. Set up experiments, backed up by spending and customer worth data, to upsell known and unknown guests with options more likely to convert.

Run A/B Tests for Every Play and Measure Your Impact

  • Validate your insights, using Duetto’s Play Performance Score™.
  • Visualize real-time results for each play in charts and reports.
  • View play recommendations across your whole portfolio of properties.
  • Learn which plays drive revenue, test which offers win new customers.

See the ROI of Revenue Strategy

GameChanger customers averaged a 6.5% year-over-year RevPAR Index lift in 2016.

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