Posts Tagged ‘1:1 marketing’

Kalibri: Discounting Isn’t The Best Way to Drive Loyalty

by Ed Watkins, Contributing Editor |

While recent brand company campaigns to promote direct bookings through special loyalty club pricing has been mostly successful, it’s not the long-term solution for hoteliers looking to build repeat business. That’s a conclusion from research conducted by Kalibri Labs and discussed during a recent webinar.

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Guest Knowledge is Key to More Direct Bookings

by Ed Watkins, Contributing Editor |

Seven trending hotel news stories that will have an impact on your hotel Revenue Strategy.

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New Data Sets Drive Revenue Strategy at All-Inclusives

by Pamela Espinoza, Contributing Editor, Latin America |

The 1950s was an interesting decade. Bill Gates was born, Disneyland opened, Marilyn Monroe and Elvis Presley became popular world icons, and Diner’s Club issued the first credit card that would change the financial lives of everyone in the years to come. As Diner’s Club transformed finance, so did Gérard Blitz the travel industry by creating the all-inclusive model by Club Med in 1950.

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RSF speakers: Being hospitable is no longer enough

by Sarah McCay Tams, Contributing Editor, EMEA |

The hospitality industry is facing its biggest change in a generation: becoming brave enough to rely on new technologies to know the guest better, improve communication, automate where possible, and optimise pricing to drive revenues and bottom line.

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Revenue Strategy Report: The Hotel Industry’s Big Bet on Personalized Loyalty

by Marco Benvenuti, Chief Marketing and Strategy Officer and Co-Founder |

Each time I visit our San Francisco office, not only do I have a favorite hotel that I stay in, but I have a specific junior suite at that hotel that is perfect for me. I’ve stayed in this same room more than a hundred times.

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