Posts Tagged ‘big data’

Stop calling it “Unconstrained Demand!”

by Marco Benvenuti, Chief Marketing and Strategy Officer and Co-Founder |

While going through old books the other day, I came across a textbook from my Ancient Greek class in high school. Thumbing through the book, an interesting word jumped out at me: “tautology,” which comes from the Greek “tauto” (the same) and “logos” (word or idea). A tautology is a figure of speech to describe an unnecessary repetition of meaning, basically using more than one word to say the same thing.

Read More

Technology Holds the Key to Personalized Rate Offerings

by Ed Watkins, Contributing Editor |

Seven trending hotel news stories that will have an impact on your hotel Revenue Strategy.

Read More

Employ Personalization to Increase Direct Bookings

by Ed Watkins, Contributing Editor |

Seven trending hotel news stories that will have an impact on your hotel Revenue Strategy.

Read More

Germany: Pricing Right To Drive ADR

by Sarah McCay Tams, Contributing Editor, EMEA |

Commanding a large share of the international business travel market, and with a fast growing leisure sector, hotels in Germany appear to be busier than ever.

Read More