Posts Tagged ‘book direct’

Why Hotels Should Embrace OTAs, Not Fight Against Them

by Michael McCartan, Managing Director, EMEA |

Michael McCartan, managing director EMEA for Duetto Research, aims to make peace between the OTAs and hoteliers at this year’s Annual Hotel Conference in Manchester. Here’s a sneak preview of some of the issues he hopes to bring to the table for candid discussion during his Day 2 panel discussion.

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How Expedia and Wyndham are Fighting for Loyalty

by Jason Q. Freed, Managing Editor |

While it was all in good fun, a recent webinar presented by EyeforTravel on the current state of hotel loyalty pitted hotel brand programs vs. OTA programs and brought out some subtle jabs by each side.

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How to Optimize Your Hotel’s Presence on Google

by Sarah McCay Tams, Contributing Editor, EMEA |

Terri Scriven is the Head of Hospitality for Google UK, which means working with hotels and accommodation providers in Europe and beyond to help them to optimise their digital distribution and online marketing strategies.

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