Posts Tagged ‘casino revenue strategy’

Casino Executives Double Down on Strategies to Grow Non-Gaming Revenue at G2E

by Mark Brandau, Director of Content |

Once again, the interplay between gaming and non-gaming spending was one of the hottest topics at the annual Global Gaming Expo. Executives continued to insist both sources were integral to an optimal casino Revenue Strategy and suggested properties look to invest in offerings and amenities both on and off the gaming floor.

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G2E: Take A Hard Look at Your Casino Org Chart

by Marco Benvenuti, Chief Marketing and Strategy Officer and Co-Founder |

This week, many of the casino industry’s best and brightest will be at the Las Vegas Sands for the 2017 Global Gaming Expo. For those interested in tightening their operations and driving innovative strategies to increase profitability, the educational sessions are where you’ll want to be.

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Look for Casino Revenue-Driving Tools at G2E

by Jason Q. Freed, Managing Editor |

When you arrive on the Las Vegas Sands show floor for Global Gaming Expo next month, expect the newest bright and shiny slot machines, with this year’s focus on novel social games catered to millennials. Among the shiny new toys and head-turning booths, you’ll see a smattering of mostly understated suppliers dedicated to back-of-house technology. Ironically, it’s the least sexy tools that have the potential to make or break the success of your business.

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