Posts Tagged ‘CRM’

Cloud Security, Innovation Go Hand in Hand for Hotels and Casinos

by Mark Brandau, Director of Content |

It’s understandable if hotels and casinos are worried about cloud security. High-profile data breaches, like ones for Orbitz or Target, were starting to feel familiar. That might make a lot of people in the hospitality industry, which is still too dependent on legacy technology, question whether it’s worth it to migrate their tech stack to the cloud.

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Innovator’s Spotlight: NH Hotel Group’s Change Management Plans Revolve Around Revenue Strategy

by Sarah McCay Tams, Director of Content, EMEA |

Talking at the recent Opportunity 2018 revenue management conference, Fernando Vives, Chief Commercial Officer of NH Hotel Group, gave a candid presentation on where NH had been and how far it had come. On the brink of bankruptcy in 2012, the company embarked upon a change management plan that continues to get enviable results.

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Innovator’s Spotlight: Casino Marketing Best Practices from Affinity Gaming

by Mark Brandau, Director of Content |

Casino marketing isn’t getting any easier, but the return on investment seems to be improving for gaming companies willing to invest in new strategies and technology, according to Vincent Lentini, CMO of Affinity Gaming.

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Hotel Ecommerce Could Get a Boost from Data and Analytics

by Jason Q. Freed, Managing Editor |

Let’s face it: Hotel ecommerce has a long way to go, and booking a room is not the most pleasant experience.

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A New Approach to Lifetime Value of Guests

by Ed Watkins, Contributing Editor |

Revenue managers spend a lot of time and resources (rightly so) trying to determine the lifetime value of particular guests. Perhaps a better strategy would be to shift their attentions in a slightly different way by seeking the lifetime value of certain segments of guests.

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