Posts Tagged ‘Google Analytics’

How Mexico is Getting Ready for Increased Hotel Demand

by Pamela Espinoza, Contributing Editor, Latin America |

Inbound tourism to Mexico is up by 8.9% in the first four months of 2017 when compared with the previous year, reported SECTUR, the government tourism department. With Mexico set to welcome 12.5 million international tourists, its hotel sector will need to prepare for increased demand. 

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Tech teams falling short on enabling personalization, hotel loyalty

by Jason Q. Freed, Managing Editor |

Any effective hotel loyalty strategy today starts with personalization, and often requires a broad directional shift to place the customer at the center of every transaction. When looking to improve guest interactions, hotel operators often approach it from two different directions: service (front end) and data systems (back end).

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How to Optimize Your Hotel’s Presence on Google

by Sarah McCay Tams, Contributing Editor, EMEA |

Terri Scriven is the Head of Hospitality for Google UK, which means working with hotels and accommodation providers in Europe and beyond to help them to optimise their digital distribution and online marketing strategies.

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