Posts Tagged ‘HHonors’

Hotels Could Dial Up Personalization, Mobile App Adoption Via Activities

by Mark Brandau, Director of Content |

It seems counterintuitive, but hotels might have found the hook that spurs more travelers to book their next stay with their brands, particularly on a mobile app: encouraging those guests to leave their room.

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Hilton’s OTA outlook serves as reality check

by Jason Q. Freed, Managing Editor |

It’s easy to get caught up in all the drama surrounding third-party hotel distribution partners and the battle over guest acquisition. On the heels of their “Stop Clicking Around” direct-booking campaign, Hilton executives recently shed some light on just how important OTAs are to them. The comments provide good context around hotels’ dependency on third-party business and should serve as a reminder when mulling your own hotel’s distribution strategy.

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