Posts Tagged ‘hotel demand forecast’

Stop calling it “Unconstrained Demand!”

by Marco Benvenuti, Chief Marketing and Strategy Officer and Co-Founder |

While going through old books the other day, I came across a textbook from my Ancient Greek class in high school. Thumbing through the book, an interesting word jumped out at me: “tautology,” which comes from the Greek “tauto” (the same) and “logos” (word or idea). A tautology is a figure of speech to describe an unnecessary repetition of meaning, basically using more than one word to say the same thing.

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