Posts Tagged ‘hotel distribution’

Hilton’s OTA outlook serves as reality check

by Jason Q. Freed, Managing Editor |

It’s easy to get caught up in all the drama surrounding third-party hotel distribution partners and the battle over guest acquisition. On the heels of their “Stop Clicking Around” direct-booking campaign, Hilton executives recently shed some light on just how important OTAs are to them. The comments provide good context around hotels’ dependency on third-party business and should serve as a reminder when mulling your own hotel’s distribution strategy.

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Europe Cracking Down on OTA Dirty Tactics in Hotel Pricing

by Sarah McCay Tams, Contributing Editor, EMEA |

Online travel agencies have been effectively holding Europe’s hotel industry hostage for years, thanks to rate parity agreements that put a stranglehold on the free market. However, this could be about to change, after a House of Lords EU Internal Market Sub-Committee report Online Platforms and the Digital Single Market detailed claims that OTAs have been intimidating hotels into providing better rates, as well as posting misleading messages about vacancies and using ‘shell websites’ that pose as the hotel website to take bookings, often at a higher rate.

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When should an OTA get your best rate?

by Jason Q. Freed, Managing Editor |

By now it’s clear that your hotel visibility on Expedia and Priceline — as well as a smattering of other distribution partners — will drive incremental demand to your property no matter how good you are at converting direct business.

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Hoteliers: Focus Less on Real Estate, More on Direct Bookings

by Mark Brandau, Director of Content |

A look back at last week’s top hotel headlines and how they will impact your Revenue Strategy.

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How to Hire the Right Director of Revenue Strategy

by Ed Watkins, Contributing Editor |

The position of Director of Revenue Strategy is like no other in the hospitality industry. The range of expertise, talents and experience required to successfully guide a hotel to maximum revenue generation and profitability cuts across the spectrum of hotel disciplines and departments.

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Calculating the Real Cost of Third Party Distribution

by Sarah McCay Tams, Contributing Editor, EMEA |

Hotels are being put under increasing pressure to up their game in the online market, as online travel agencies continue to have the edge. The question many are asking is, “What action do hotels need to take?”

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