Posts Tagged ‘hotel DORM’

In Uncertain Times, Focus on RevPAR Index As Well As RevPAR Growth

by Ed Watkins, Contributing Editor |

The hotel industry seems to be obsessed with RevPAR and, in particular, RevPAR growth. Typically, one of the first items discussed in a public hotel company’s quarterly earnings report is the percentage of RevPAR growth achieved. STR executives have touted the industry’s significant accomplishment of 85 consecutive months of RevPAR growth in the United States, a feat that dates back to 2010.

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