Posts Tagged ‘hotel loyalty programs’
OTA Stock Plunges Attributed to Direct-Booking Efforts
Revenue Managers Need to Be Bold to Push Rates
Do Loyalty Bookings Have to Come Direct?
Every time my car insurance renewal comes in, I shop around and, normally, I end up changing providers. Why? Because I get a better deal elsewhere. The same is true for my home insurance and travel insurance. And every time I inform my current provider that I am leaving they are nonplussed. There is no big fight to retain my business. I am not loyal to them, but likewise they are not loyal to me.Read More
Mobile Distribution Strategies Are More Critical Than Ever
Loyalty Programs Are Evolving Beyond Points and Direct-Booking Discounts
Your grandfather’s hotel loyalty program is dead — or will be soon. Those points-based, redeem-for-a-free-room schemes are quickly being replaced with programs that offer guests a wider range of services, amenities and, yes, discounted room rates. Revenue managers need to calibrate their rate and channel management strategies to reflect an increasing volume of business from loyalty club members.Read More