Posts Tagged ‘hotel loyalty programs’

How to Leverage the Impact of ‘The Billboard Effect’

by Joanna DeChellis, Contributing Editor |

On the dating site Tinder, you have mere seconds to catch someone’s attention. Appearance matters most, so users strive to show off their very best photo. Swipe right for yes; swipe left for no. It’s as simple as that.

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OTA Stock Plunges Attributed to Direct-Booking Efforts

by Ed Watkins, Contributing Editor |

Seven trending hotel news stories that will have an impact on your hotel Revenue Strategy.

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Do Loyalty Bookings Have to Come Direct?

by Joyce Galvao, Senior Customer Success Manager |

Every time my car insurance renewal comes in, I shop around and, normally, I end up changing providers. Why? Because I get a better deal elsewhere. The same is true for my home insurance and travel insurance. And every time I inform my current provider that I am leaving they are nonplussed. There is no big fight to retain my business. I am not loyal to them, but likewise they are not loyal to me.

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Mobile Distribution Strategies Are More Critical Than Ever

by Ed Watkins, Contributing Editor |

Seven trending hotel news stories that will impact your hotel Revenue Strategy.

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Loyalty Programs Are Evolving Beyond Points and Direct-Booking Discounts

by Ed Watkins, Contributing Editor |

Your grandfather’s hotel loyalty program is dead — or will be soon. Those points-based, redeem-for-a-free-room schemes are quickly being replaced with programs that offer guests a wider range of services, amenities and, yes, discounted room rates. Revenue managers need to calibrate their rate and channel management strategies to reflect an increasing volume of business from loyalty club members.

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