Posts Tagged ‘hotel loyalty programs’

7 Facts About Hotel Technology Spending in 2017

by Jason Q. Freed, Managing Editor |

In the era of OTA booking dominance and increasing competition from the likes of Airbnb, boosting hotel loyalty has never been more critical. Airbnb has doubled the amount of lodging supply in many markets, a fact that can no longer be denied. And while OTAs remain great partners in driving incremental demand, both these outfits threaten to siphon loyal guests away from hotels.

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Stress Your Value Proposition During Corporate Rate Negotiations

by Ed Watkins, Contributing Editor |

As hotel sales and revenue management teams engage in corporate rate negotiations this fall, they might find themselves at a disadvantage for the first time in a few years. To prevail, or at least to maintain their market shares, hotel negotiators need to stress the value they can offer that’s not available at their competitors.

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Stop rewarding loyalty at the cost of the bottom line

by Sarah McCay Tams, Contributing Editor, EMEA |

Forbes recently released a list of the world’s most rewarding hotel loyalty programmes. The tally saw Wyndham Rewards replace Marriott at the top of the pile. The list, compiled by the Idea Works Company, calculated that for every dollar spent on a Wyndham room, the loyalty member received an extra 13.6 cents of value in the form of room upgrades, free rooms or other benefits.

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Five Insights from Kalibri on the State of Hotel Distribution

by Joanna DeChellis, Contributing Editor |

It’s no secret that technology is impacting the way consumers interact with hotels. New and emerging platforms are drawing attention and changing the landscape of the digital marketplace as well as the conversations within it.

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Comparing top hotel loyalty discount programs

by Joanna DeChellis, Contributing Editor |

Hotel chains in 2016 have thrown significant efforts behind revamping their loyalty strategies with two main goals in mind: increase the size of membership and steal share of bookings from third-party providers.

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