Posts Tagged ‘hotel marketing’

Ruby Hotels Uses Innovation to Deliver ‘Lean Luxury’

by Sarah McCay Tams, Contributing Editor, EMEA |

Ruby Hotels is breaking new ground in German hospitality. The new hotel company was founded in 2013, and opened its first property in Munich in February 2017.

Read More

OTA Stock Plunges Attributed to Direct-Booking Efforts

by Ed Watkins, Contributing Editor |

Seven trending hotel news stories that will have an impact on your hotel Revenue Strategy.

Read More

Revenue Strategy Report: Hotel Owners, Asset Managers Lead New Push for Innovation

by Patrick Bosworth, co-founder and CEO |

For as long as the hospitality industry has fallen behind in technology innovation, hotel owners and asset managers have been forced into a very tough spot. I sensed at industry conferences this summer that they’re aggressively pushing back and calling for more engagement from their tech partners and their brands, and I’m hopeful that the industry will be better for it.

Read More

Hotels Need Sophisticated Strategies to Maximize Rates

by Ed Watkins, Contributing Editor |

Seven trending hotel news stories that will impact your hotel Revenue Strategy.

Read More

Marketing Data, Technology Enable Hotels To Compete Alongside OTAs

by Sarah McCay Tams, Contributing Editor, EMEA |

The digital revolution has given independent hotels a place on the world stage, but it is often hard to find them beneath the dominant marketing presence of the online travel agents. For many individual hotels and small chains, driving web traffic and direct bookings is a vital part of their marketing mix.

Read More

Optimizing Hotel Distribution for All Parts of the Customer Journey

by Pamela Espinoza, Contributing Editor, Latin America |

New research sheds light on the unique booking behaviors of Mexican travelers, who show greater propensity for planning last-minute travel. Hotels might benefit from many guests paying higher prices for waiting too long. But it’s still important to their Revenue Strategy to optimize hotel distribution and marketing for consumers researching their travel options further out in the booking window.

Read More