Posts Tagged ‘hotel revenue strategy’

Revenue Strategy Report: The Hotel Industry’s Big Bet on Personalized Loyalty

by Marco Benvenuti, Chief Marketing and Strategy Officer and Co-Founder |

Each time I visit our San Francisco office, not only do I have a favorite hotel that I stay in, but I have a specific junior suite at that hotel that is perfect for me. I’ve stayed in this same room more than a hundred times.

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Uncertainty Fuels Need to Rein In Acquisition Costs

by Ed Watkins, Contributing Editor |

Now more than ever, revenue managers need to devise strategies to rein in galloping increases in the cost of customer acquisition. The hotel industry has been on a seven-year-plus run of improving performance but for a variety of reasons, that upward trajectory could soon flatten out or even dip.

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