Posts Tagged ‘hotel yielding’
Kalibri: Discounting Isn’t The Best Way to Drive Loyalty
While recent brand company campaigns to promote direct bookings through special loyalty club pricing has been mostly successful, it’s not the long-term solution for hoteliers looking to build repeat business. That’s a conclusion from research conducted by Kalibri Labs and discussed during a recent webinar.Read More
How Would Your Hotel Host the Royal Wedding?
Guest Knowledge is Key to More Direct Bookings
Hotels Need Tailored Messaging To Reach Guests
Hotels could boost performance simply by using text from online customer review sites such as TripAdvisor, new research from King’s Business School has found. By reviewing the language used in reviews and consumer-generated content, hotels can find a wealth of information to help identify and then target their consumers.Read More