Posts Tagged ‘loyalty club’

Hotels Could Dial Up Personalization, Mobile App Adoption Via Activities

by Mark Brandau, Director of Content |

It seems counterintuitive, but hotels might have found the hook that spurs more travelers to book their next stay with their brands, particularly on a mobile app: encouraging those guests to leave their room.

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Loyalty pricing only beginning of hotels’ long campaign against OTAs

by Patrick Bosworth, co-founder and CEO |

Judging by the comments and feedback I’ve received from a recent interview I gave to Tnooz, people are focusing intensely on the race between major hotel brands and online travel agencies to corner the market in hotel loyalty. Lots of players, on both sides of the hotel-OTA clash, seem to share Duetto’s view that personalized pricing is the future of loyalty programs.

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