Posts Tagged ‘loyalty program’

Hotel CEOs are Quiet on Progress in Direct Bookings

by Ed Watkins, Contributing Editor |

Although it’s been the biggest story in hotel distribution in the past two years, many hotel companies CEOs are reluctant to publicly discuss progress they’re making — or not making — in persuading consumers to book rooms directly rather than through third-party platforms, such as online travel agencies.

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Hotels Could Dial Up Personalization, Mobile App Adoption Via Activities

by Mark Brandau, Director of Content |

It seems counterintuitive, but hotels might have found the hook that spurs more travelers to book their next stay with their brands, particularly on a mobile app: encouraging those guests to leave their room.

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Metasearch a growing challenge for hoteliers

by Jason Q. Freed, Managing Editor |

Here’s a look back at last week’s top hotel technology headlines and how they will impact your revenue strategy.

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