Posts Tagged ‘OTAs’

How to Leverage the Impact of ‘The Billboard Effect’

by Joanna DeChellis, Contributing Editor |

On the dating site Tinder, you have mere seconds to catch someone’s attention. Appearance matters most, so users strive to show off their very best photo. Swipe right for yes; swipe left for no. It’s as simple as that.

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Position Your Personalization Strategy to Avoid Pushback

by Ed Watkins, Contributing Editor |

Seven trending hotel news stories that will have an impact on your hotel Revenue Strategy.

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OTA Stock Plunges Attributed to Direct-Booking Efforts

by Ed Watkins, Contributing Editor |

Seven trending hotel news stories that will have an impact on your hotel Revenue Strategy.

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How Expedia and Wyndham are Fighting for Loyalty

by Jason Q. Freed, Managing Editor |

While it was all in good fun, a recent webinar presented by EyeforTravel on the current state of hotel loyalty pitted hotel brand programs vs. OTA programs and brought out some subtle jabs by each side.

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