Posts Tagged ‘Personalization’

Germany: Pricing Right To Drive ADR

by Sarah McCay Tams, Contributing Editor, EMEA |

Commanding a large share of the international business travel market, and with a fast growing leisure sector, hotels in Germany appear to be busier than ever.

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Hotels Need Sophisticated Strategies to Maximize Rates

by Ed Watkins, Contributing Editor |

Seven trending hotel news stories that will impact your hotel Revenue Strategy.

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How Cognitive Computing Will Transform Hospitality

by Joanna DeChellis, Contributing Editor |

Plenty of companies are reorienting themselves around machine learning and predictive analytics. Take Netflix, for example: It uses machine learning to recommend movies or a series you might like based on what you’ve previously watched. But the amount of data available relating to a person’s preferences extends far beyond whether or not you like House of Cards.

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Prepare for Seasonal Dips with the Right Revenue Strategy

by Ed Watkins, Contributing Editor |

Seven trending hotel news stories that will impact your hotel Revenue Strategy.

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Marketing Data, Technology Enable Hotels To Compete Alongside OTAs

by Sarah McCay Tams, Contributing Editor, EMEA |

The digital revolution has given independent hotels a place on the world stage, but it is often hard to find them beneath the dominant marketing presence of the online travel agents. For many individual hotels and small chains, driving web traffic and direct bookings is a vital part of their marketing mix.

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Hotel CEOs are Quiet on Progress in Direct Bookings

by Ed Watkins, Contributing Editor |

Although it’s been the biggest story in hotel distribution in the past two years, many hotel companies CEOs are reluctant to publicly discuss progress they’re making — or not making — in persuading consumers to book rooms directly rather than through third-party platforms, such as online travel agencies.

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