Posts Tagged ‘PlayMaker’

Revenue Strategy Report: The Hotel Industry’s Big Bet on Personalized Loyalty

by Marco Benvenuti, Chief Marketing and Strategy Officer and Co-Founder |

Each time I visit our San Francisco office, not only do I have a favorite hotel that I stay in, but I have a specific junior suite at that hotel that is perfect for me. I’ve stayed in this same room more than a hundred times.

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How to Insert Your Hotel Along the Customer Journey

by Jason Q. Freed, Managing Editor |

Regardless of whether you’re Marriott International with a portfolio of 30 logos or a single independent hotel with a sign above the front door, you’re presenting a brand to your potential customers.

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Hotels Must Find Their Own Path to Personalization

by Patrick Bosworth, co-founder and CEO |

Hoteliers everywhere are feeling the pressure to personalize guests’ experiences, but how are they supposed to do it? Special attention paid to service will always be important to personalization. But guests’ expectations for what they consider a custom-built hotel stay are climbing, and new technology is raising the bar.

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