Posts Tagged ‘RMS’

7 Facts About Hotel Technology Spending in 2017

by Jason Q. Freed, Managing Editor |

In the era of OTA booking dominance and increasing competition from the likes of Airbnb, boosting hotel loyalty has never been more critical. Airbnb has doubled the amount of lodging supply in many markets, a fact that can no longer be denied. And while OTAs remain great partners in driving incremental demand, both these outfits threaten to siphon loyal guests away from hotels.

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There’s a Spotlight Shining on Hotel Tech Inefficiencies

by Marco Benvenuti, Chief Marketing and Strategy Officer and Co-Founder |

We’ve all had this experience before, right? You’ve waited in line to check in to your hotel after a long flight, you finally get to the front desk, and the clerk is typing away, searching for your name, and after a few minutes she says, “Hmm, are you sure you reserved this hotel?”

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Dynamic wholesale rates: The new frontier in hotel distribution?

by Jason Q. Freed, Managing Editor |

A smart but basic distribution strategy for hotels that want to maximize profitability goes like this: Start as far out in the booking window as possible by building your base of guests, most likely through negotiated group and wholesale business. Then yield your transient rates as the date approaches, ideally increasing price as you get closer to the date, so you can sell your last remaining rooms at a premium.

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Segmentation Strategies Help Asia Hotels Prepare for Unknown

by Vera Lye, Contributing Editor, APAC |

While 2016 was marked by uncertainty and political instability in Europe and parts of North America, it was mostly business as usual in Asia. However, in today’s connected and globalised world, nothing happens in isolation. As hoteliers in the Asia-Pacific region wait to assess the fallout from 2016 on hotels in Europe, they nonetheless should be getting proactive about limiting their own downside risk in 2017.

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Are Hotels Using Big Data to Their Advantage?

by Jason Q. Freed, Managing Editor |

Big Data and predictive analytics are poised to make a major mark on hotel revenue management in 2017. Access to new, forward-looking data sets are expected to provide additional insight into market demand, and integrating customer data will allow hotels to better anticipate their guests’ needs and personalize every aspect of the guest stay, including a tailored rate.

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