Posts Tagged ‘social media’

Optimizing Hotel Distribution for All Parts of the Customer Journey

by Pamela Espinoza, Contributing Editor, Latin America |

New research sheds light on the unique booking behaviors of Mexican travelers, who show greater propensity for planning last-minute travel. Hotels might benefit from many guests paying higher prices for waiting too long. But it’s still important to their Revenue Strategy to optimize hotel distribution and marketing for consumers researching their travel options further out in the booking window.

Read More

Expedia Report: Mobile Travel Booking Will Only Get Bigger

by Mark Brandau, Director of Content |

For years, mobile has been on the move as consumers’ preferred platform for looking up and reserving hotel rooms and flights. According to new data from Expedia Media Solutions, mobile travel booking has already arrived — at least in the United States.

Read More

What’s ahead in revenue management in 2017?

by Ed Watkins, Contributing Editor |

As we all dive into the new year, hotel owners, operators and revenue strategists are probably a bit perplexed as they try to determine what kind of 2017 it will be. Will the hotel industry’s long upswing continue with further increases in occupancy and higher levels of average rate? Or will the merry-go-round finally come to a stop and everyone need to devise ways to gain bigger shares of declining or flat markets?

Read More

Six Things Predictive Analytics Can Tell You That Your PMS Can’t

by Sarah McCay Tams, Contributing Editor, EMEA |

A hotel’s property management system provides crucial information on average room rate, occupancy levels and RevPAR — all vital data sets for hotel revenue management. However, for in-depth forecasting, real-time market data and trends analysis, hotel revenue managers need to employ predictive analytics.

Read More

Social media’s impact on hotels seen throughout Asia-Pacific

by Vera Lye, Contributing Editor, APAC |

Social media monitoring is no longer merely an additional, nice-to-have component of a hotel’s Revenue Strategy and marketing plan.

Read More

How Hotels Can Attract the ‘Digital Native’ Generation

by Michael McCartan, Managing Director, EMEA |

I recently returned from ITB in Berlin. Anyone who attended the show would have undoubtedly noticed, as I did, the proliferation of technological innovations taking centre stage. From robots to mobile booking and check-in, the travel industry is truly embracing the digital age.

Read More