Posts Tagged ‘TripAdvisor’

Personalization Strategies Drive Direct Bookings

by Ed Watkins, Contributing Editor |

Seven trending hotel news stories that will have an impact on your hotel Revenue Strategy.

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2018 Will Be a Year of Change for Revenue Management

by Ed Watkins, Contributing Editor |

Seven trending hotel news stories that will have an impact on your hotel Revenue Strategy.

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Hotels Need Tailored Messaging To Reach Guests

by Sarah McCay Tams, Director of Content, EMEA |

Hotels could boost performance simply by using text from online customer review sites such as TripAdvisor, new research from King’s Business School has found. By reviewing the language used in reviews and consumer-generated content, hotels can find a wealth of information to help identify and then target their consumers.

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Position Your Personalization Strategy to Avoid Pushback

by Ed Watkins, Contributing Editor |

Seven trending hotel news stories that will have an impact on your hotel Revenue Strategy.

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OTA Stock Plunges Attributed to Direct-Booking Efforts

by Ed Watkins, Contributing Editor |

Seven trending hotel news stories that will have an impact on your hotel Revenue Strategy.

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