Posts Tagged ‘web shopping data’

Stop calling it “Unconstrained Demand!”

by Marco Benvenuti, Chief Marketing and Strategy Officer and Co-Founder |

While going through old books the other day, I came across a textbook from my Ancient Greek class in high school. Thumbing through the book, an interesting word jumped out at me: “tautology,” which comes from the Greek “tauto” (the same) and “logos” (word or idea). A tautology is a figure of speech to describe an unnecessary repetition of meaning, basically using more than one word to say the same thing.

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The UK: Maximising On Market Uncertainties

by Sarah McCay Tams, Contributing Editor, EMEA |

The UK hotel market has been on a roller coaster ride in recent years. First, there was the 2008 recession, then the 2010 European debt crisis, before London saw a raft of new hotel openings for the pre/post Olympics period (as well as enjoying a successful Games). More recently, business has become more volatile due to terror attacks and political uncertainly as Brexit negotiations get underway.

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Answering questions about hotel overbooking and walking guests

by Deon Wagener |

“Overbooking” or being “walked” are terms few people were familiar with unless they had spent time working in the hospitality or airline industries. That was until a video of a bloodied doctor being removed from an overfilled United Airlines flight spread like wildfire.

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How to be strategic when history is no longer relevant

by Augustin Cacot |

The U.K. and European market is one in constant flux. We’ve seen security threats in key locations such as Paris and Brussels, the drop in value of the pound, the forging of a new relationship between the U.K. and Europe, and an upturn in demand for Spanish beach resorts as tourists re-route from North Africa. Who could have predicted such upheaval in the market?

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5 Keys to Understanding the Value of Room-Type Pricing

by Jason Q. Freed, Managing Editor |

Suppose you operate a hotel with three room types: superior rooms, suites and pool villas. Because you’re in a warm climate, you’re anticipating high demand for the month of December. Looking 120 days into the future, how confident are you in your ability to determine the right incremental price increases between each of your room types?

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