Optimizing Your Hotel’s Online Distribution Strategy
Hotels have virtually unlimited options when it comes to distribution channels, but inventory is limited to the number of rooms available to sell. How can you ensure that you’re choosing the right channels — and the right prices to convert offers into bookings — needed to maximize your hotel’s profits?
- What is the right online distribution strategy that balances the most effective OTA partners with hotels’ own drive to increase direct bookings?
- Which approaches to pricing and rate setting will yield the greatest profit for the hotel, and which distribution channels are most appropriate for which prices?
- Case study: How Pure Salt Luxury Hotels manages its online reputation and its digital distribution.
Look Who’s Talking
VP of Business Development
VP of Global Strategic Alliances